DAT403 - Digital Media Design

This module explores visual communication and modern digital media forms, from a technical and design perspective. Starting with conventional media form (print, photography, graphic design), moving through to the revolutionary impact of Desk Top Publishing and Motion Graphics ultimately to contemporary developments in ‘New Media’ forms (digital video, animation and special effects). Design issues and technical production and distribution processes are investigated.

DAT403 Assignment - Animation Show Reel

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Brief: Manufacture an animated show reel that displays the skills you have learnt from this module. This is the format for submitting your animation tests, experiments, graphics designs and After Effect’s exploration in and out of the practical sessions. Each asset implemented must be your own work and individual to you. The show case of animated material should have an overarching theme or narrative. Focus is to be negotiated through discussion with the module leader. Add a description to the film describing and justifying the specific visual choices you have made. Break down the elements included and explain your theme/ narrative.

21 November 2015
4 minute read
Matthew French

DAT403 Assignment - Photomontage

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Brief: Create a movie poster, using a composite of different images in Photoshop. Photos should be professionally cut-out, manipulated and blended together to create a carefully crafted and well justified design. The movie you’re designing this marketing poster for is a documentary about a topical world issue that is important you. It should work as an original movie poster, including their traditional tropes but also work as a protest poster against something, activism art. Consider how this poster can benefit your portfolio.

16 November 2015
3 minute read
Matthew French

DAT403 Assignment - Corporate Identity Design

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Brief: Design your own brand identity marketing yourself. Imagine you are about to start your own freelance design company and you need to pitch to investors. You’ll need elements like a unique and original name and logo, business cards, letter heads, web banners, flyers and example magazine articles. Using a combination of Illustrator and Photoshop comprise a single image displaying a composition of your different assets and designs.

16 November 2015
3 minute read
Matthew French

DAT403 Movie Poster Tropes: What Are They?

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“A literary trope is the use of figurative language – via word, phrase, or even an image – for artistic effect such as using a figure of speech. The word trope has also come to be used for describing commonly recurring literary and rhetorical devices, motifs or clichés in creative works.”

3 November 2015
1 minute read
Matthew French