DAT403 Assignment - Photomontage

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Brief: Create a movie poster, using a composite of different images in Photoshop. Photos should be professionally cut-out, manipulated and blended together to create a carefully crafted and well justified design. The movie you’re designing this marketing poster for is a documentary about a topical world issue that is important you. It should work as an original movie poster, including their traditional tropes but also work as a protest poster against something, activism art. Consider how this poster can benefit your portfolio.

16 November 2015
3 minute read
Matthew French

DAT403 Assignment - Corporate Identity Design

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Brief: Design your own brand identity marketing yourself. Imagine you are about to start your own freelance design company and you need to pitch to investors. You’ll need elements like a unique and original name and logo, business cards, letter heads, web banners, flyers and example magazine articles. Using a combination of Illustrator and Photoshop comprise a single image displaying a composition of your different assets and designs.

16 November 2015
3 minute read
Matthew French

DAT403 Movie Poster Tropes: What Are They?

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“A literary trope is the use of figurative language – via word, phrase, or even an image – for artistic effect such as using a figure of speech. The word trope has also come to be used for describing commonly recurring literary and rhetorical devices, motifs or clichés in creative works.”

3 November 2015
1 minute read
Matthew French


DAT403 Task Week - 1 Vivid Flourish

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‘Vivid Flourish’ advert: a contemporary art style used in many modern commercial and professional art sectors. This creative photo manipulation project focuses on colour and lighting to bring a model into explosive, stylish life.

28 October 2015
0 minute read
Matthew French